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We
Know How People Use the Web
Our
focus is on usability and business-centered effectiveness. The websites
we design ARE useful. Content is our primary focus, but even the
most brilliant information is useless if no one can find it and
no one knows it is there. We work with you to determine the information
and organizational structure that will be most effective.
Executive
Management Team
Linda Carlton, Brynn Walker
Each
of us has been a working Professional for over 20 years.
We are experienced Business Owners, Consultants, Project Managers,
Program Directors, Trainers, Usability Engineers, Multimedia Authors,
Technical Writers, and Software Developers. We have worked in commercial
businesses, as consultants on government contracts, and as government
employees.
We combine our passion for usability with our knowledge of how people
approach the World Wide Web to add value to websites. We know the
problems you face and we have solutions.
We strive to improve the effectiveness of corporate websites.
The World Wide Web can be a terrific source of information. A corporate
website can reach millions. It is the most cost effective
marketing tool, when done right.
On the surface, web design and authoring may seem simple enough,
but it is the experience of knowing how to give the website visitors
what they are looking for that will make the difference between
a successful site and one that fails to meet the objective...that
is, bringing in more business. Brynn Walker
Our goal was to find a work situation where we could do what
we love and continue to expand our professional capabilities, while
maintaining balance in our personal lives, so we founded Effectual
Web. Linda Carlton
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